There is a lot of talk about the new ranking algorithm update due from Google any time now. According to Matt Cutts this update will not be rolled out in full (only one data centre will be operation) until after Christmas and even when it does it will not make that much difference.
The other thing that is on the cards, one that could really make a difference is all about the topic of site download times. Here Google's idea is that the web should be fast and that it will therefore give faster sites better rankings than slow ones. In other words slow site will be handicapped in the race (just like the favourites are in horse racing). The moral here is of course, make sure your site is fast (and not all Flash - some designers please take note) and just to help, Google have provided a set of tools for you.
Check out the video on http://videos.webpronews.com/2009/11/13/matt-cutts-interview/
For details of the speed test and other add on's for Firefox see:- http://code.google.com/speed/
More tomorrow
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