Silver Bullet or Not?

In the world of SEO, the search has been long for the famed 'silver bullet' the thing or method, that would enable anyone to take a site to the top of the rankings and get all the traffic (and hence sales) that they wanted.

Of course, you'll hear many people say that they have just that, but most (all?) are just after your money, their book, program or training course really being about making them money not you.

And now there is Twitter and everyone is falling over themselves to use it saying this it IT, The Way to make it happen.

So is Twitter that famed bullet?, I think that the jury is still out and it's true value won't be known until all the 'hype' dies down. Some (albeit few experts) are already talking about the 'emperors new clothes' but we will have to wait and see.