Google Analytics offers every website owner the chance to see what is really going on, on their site. Not only does it tell them where the traffic is coming from (which search terms or part of the marketing campaign) it also provides an insight into what the visitors 'do', what they like and dislike etc. Cleverly used, it can provide information on:-
1. What link they used to leave the site,
2. What documents they downloaded,
3. And at what stage they abandoned a critical form
However, nothing (especially on the Web) stays still for very long and thus Google have just announced some major upgrades. The major points are listed below, but for a full brief and some in depth information, visit the section of Utube dedicated to Google Analytics .
Major Upgrades
1. Analytics Intelligence & Custom Alerts
Using a rule based Intelligence engine, this part of Analytics monitors data patterns over daily, weekly and monthly periods. This brings significant changes in data trends and insights to your attention (when otherwise you may have missed them). Custom Alerts (for monitoring selections of data dimensions) can also now be set up
2. Expanded Goals
The old limit of 4 goals has been a problem for complex sites for some time now, however, the limit is now 20, much better.
3. Mobile Sites Support
Sites designed for mobile users (for the iPhone etc and when using Android mobile applications tracking) now have better support.
There is more of course and if you want the full picture you can visit:-
- Google's Analytics Help Centre
- The Conversion Room Blog
- The Analytics Help Forum
More Tomorrow
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