Google Adds Real Time Searches

yesterday Google rolled out a major update to the way it produces listings, these now including 'real-time search results' to all and perhaps pushing Google further ahead of the other contenders in the SERPs market place.

Content is now indexed from content provided by
services such as Twitter, FriendFeed and Facebook, presenting the results on the main search in a constantly updating marquee, see
the image on the right:-

Google say that they will apply their ranking algorithm to real-time results in the same way as it's ordinary results, with factors like the number of followers and retweets helping to determine whether results will appear on the homepage, all of which must be taking some computing power!

See for yourself by searching for your favourite TV show or sporting event . Whether it's an 'eyewitness tweet', a breaking news story or a fresh blog post, you should be able to find it on Google right after it's been published on the web

The arms race for real-time search really picked up pace in October, when Microsoft and Google both announced that they would be working to integrate Twitter's content into their search engines on the same day.

"I would say that real-time search is the natural evolution of universal search," said Marissa Mayer, vice president of search products and user experience at Google. However, Mayer added that instant search results had caught Google off guard. "I wish we'd had the foresight to see this," she admitted.

What does this mean for marketeers and those wanting to be in the spotlight (so they can sell their products or services) ?, well for sure it makes Twitter and its like more important than ever.

So keep Tweeting

More Tomorrow