As the year nears it's end, the normal army of predictions appear on the horizon, be it the end of the world, the price of cheese is set to soar (a terrible prospect as I love cheese - another story) or some other 'crazy?' thoughts.
Sometimes however the person doing the predicting is someone that people really listen too and in the world of Search & Online Marketing, one of them is Matt Cutts of Google. On a recent interview (see it on Utube) he shared some thoughts.
In the interview, Matt, related that the processes that Google use at the moment are very complex (and not simply a 'word pattern' search - SEO 'trainees' take note) and that this is something that Google will be taking even further in 2010. They already have something called 'Google Squared'. Google Squared, in Google's words, takes a category and creates a starter 'square' of information, automatically fetching and organizing facts from across the web.
Basically it seems that 2010 is going to be about finding new sources of data to search in and to make the ways that the data is searched more efficient. Matt talked of this as determining 'what is really going on with the words in documents and in queries' rather than the words themselves. Perhaps this will be first in a line of changes that start looking at the 'quality' of the information in a source, rather than simply how many words it has in it and links it has to it (this has started already, but is far from perfected).
So 2010 is going to be all change, but that in itself is nothing new.
To sum it up just 'Hang on and enjoy the ride!'
More Tomorrow
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