Writing Copy that Convinces Google to Rank Your Site

This is the second in a series of blogs on how to write copy that will get Google to rank your site for your chosen set of keywords. Those last few words are however VERY important as you need to KNOW what keyword phrases you want to get found for, and that means either extensive Keyword Research, or Pay Per Click 'Reconnaissance Missions' (here you 'buy' the keywords you think may be good in phrase match mode and see how many times your ads are viewed. Done properly this is a very accurate way of determining the frequency that any term in used) or both.

Once you have the phrases though, you will have hit another problem, as fitting some of them into a sentence that reads well can be difficult if not impossible, whilst with others, yes you can fit them in once, but twice looks just too awful to the human reader.

The answer, use the 'blindness' of the Search Engine Spiders. They don't see punctuation, so you can use commas, and full stops etc, to make a sentence flow for humans whilst still getting your chosen phrase included, just as you want and need.

Some Examples:-

Phrase: - "Internet Marketing Articles"

Words on the page:-

Internet Marketing Articles

Today the interest in the online market place is hotter than ever, most businesses looking for a way to use Internet Marketing. Articles are a useful source of information here.

- In 2010, the advertising area that saw the greatest growth was you guessed it Internet Marketing. Articles on this can be found at www.forrester-research.com.

- If you are looking to increase your knowledge in the area of Internet Marketing, articles, blogs and Social Media sites provide a host of information.

- Some say, "If you want your business to thrive in 2010, you will have to embrace the area of Internet Marketing."

Articles can be found at www.serendipity-online-marketing.co.uk as well as many other trusted resources.

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As you can see by the bold text we have managed to string in 4 mentions of the EXACT phrase without looking too repetitive, the Search Engines simply not seeing the quotation marks, commas, full stops or even the line breaks.

More Next week