The 10 Rules of Internet Marketing

1. Rule 1 - Decide what your goals are and maintain focus on reaching them.
   
   
   
2. Rule 2 - When writing a newsletter and adding pages to your site, find out what people want to see in it!
   
   
3. Rule 3 - Test Change and Test Again. The only way to find the perfect recipe for a cake is to bake lots of cakes...
   
   
4. Rule 4 - Try to make your Marketing Interactive.
   
   
5. Rule 5 - Create and Nuture relationships with customers, suppliers, business partners and other relevant associated ventures.
   
   
6. Rule 6 - Never forget that SEO is not just about the words on the page, it is also about LINKS.
   
   
7. Rule 7 - Integrate your Online Marketing with your Offline Marketing and make sure that they give the same message.
   
   
8. Rule 8 - Keep It Simple ! Don't use Flash etc just because you can.
   
   
9. Rule 9 - Content is King. Make it useful relevant and easy to find.
   
   
10. Rule 10 - Do not expect Instant Success. It will take many months to perfect your internet marketing, be it SEO, PPC or the important matter of ensuring a high enough conversion rate.