Opposites Attract in SEO As Well.

It's an old saying that 'opposites attract' in human relationships, but in a way you can use this in Search Engine Optimisation as well. This is of course all about 'keywords; and 'keyword phrases' and getting rankings for these on the Engines (for your site). Your list of target keywords will have (hopefully) been drawn up after many hours of diligent research (with some inspiration thrown in for good measure), but what if you are missing a trick....?

The plain fact is that when considering the list of keywords to focus your SEO efforts on you will have discarded many because they don't fit in with your site. This being done even though they might have a high frequency of use or a low number of competitor pages, either of which would make them a good choice. If only they fitted in with your products or service...

But wait on, maybe these words are the total opposite of what you sell or do, but does this preclude their use? Maybe not, for, with a bit of thought your could target these juicy looking words. Let's look at some' examples:-

Let's assume that your site sells 'quality bedroom furniture', this would of course normally mean that you would disregard phrases like 'cheap bedroom furniture' as the people using this term are probably not going to be interested in your products. Now while this is more than likely true, there will be some that you may tempt and besides the visit might cause them to mention you to a friend etc, so it would not be wasted.

But how do you 'legally' and 'legitimately' get Google to rank you and also make it worth the while of the visitor, all these being important as you must not mislead either the Engines or the visitor.

The answer is in the use of 'buyer beware' or 'have you though of this angle' pages. The former is best used when trying to get someone to pay a higher price because the cheaper product might really not be good enough, e.g for car insurance, maybe that cheap company never paying out when it counts, whilst the 'angle' pages could be used in the bedroom furniture site. Here you would be able to argue that cheap furniture won't last as long, is bad for your back (for beds) etc.

Now, because you can weave in these words into a page on the site (and legitimately too) you will be able to target these words, and you never know could convert the visitor to your way of thinking and get an order.

So, even in the area of Internet Marketing 'opposites do, or at least may, attract'.

More tomorrow