We've been using Twitter now for about two months, having left it for that period on purpose to see how it went. In fact we 'ignored' Twitter for about 18 months in all, and during that time have listened with great interest to both sides of the 'Is Twitter worth the time?' debate.
Over the months, there have been some ardent proponents and also a fair amount of doubters, some the latter having many many years of experience in the field of marketing.
But, as you are no doubt aware, the business community is as 'Twitter Mad' as the general public, all the courses being offered quickly filling up, sometimes in a matter of hours...
It was with the latter in mind that we got ourselves 'down and dirty' in Twitter and have been successful todate in creating a large number of followers (some 4,300 in 9 weeks). However, as any Twitter Expert will tell you, it is not the number of followers that counts, but who they are and what you are 'talking about' with them.
With this in mind I attended a course myself yesterday and was pleased to learn a few things (I was also pleased that I knew a lot already - plus some things that were not mentioned and are a part of an intended 'advanced course' - AND I was also pleased that the presenter learnt a few things from me on SEO - Which proves the adage 'You Never Stop Learning till You Stop Breathing').
But what in essence did I learn? Too much for one Post I can tell you, so there will be more over the next days, but for the first batch, well here goes:-
1. Choose Your Twitter Name with Care
2. Decide what you want to achieve
3. Find those people in your target market and start a conversation with them
4. Be sure to listen and don't sell sell sell
5. Don't expect instant success
The other thing that is worth mentioning is that, from my experience so far and from what I learned yesterday, if you want to run a Twitter account 'properly' you will have to give it quite a lot of time, perhaps as much as 1 - 2 hrs a day..
More tomorrow - with help and tips on making Twitter work for your business
No comments:
Post a Comment