Are Goliath's days numbered now?

We've all heard the story about David and Goliath, but in most cases it is the 'David' in the match that gets squished.

We see this every day with big business getting away with things, the poor old consumer battling in vein to get justice. After all they are just one person all alone against a business that has many resources and often a very 'deaf' ear....

But is all this about to change with the advent of Social Media, as this gives all the chance to make their case on a much wider platform, and one that can under certain circumstances reach millions in a very short space of time.

You see, that 'wronged' consumer can now place comments on the various review sites AND then point people to them (via Twitter, Facebook etc) so that all can see what is going on and can thus make their own decisions as to whether to buy from that business in the future.

Surely, if enough people place such complaints / poor reviews AND people get to see (easily) what people are saying about a company that that company's purchases will be reduced and in extreme cases dry up entirely...

It is a known fact that poor reviews can put people off visiting restaurants etc, SEO companies around the world making it clear to their customers that having positive reviews associated with their Google Maps entry is a must.

As a starting place, have a look at the following reviews about a company called crazycameras. Their record looks like it is pretty bad overall as the two links below will prove.

http://www.reviewcentre.com/review584267.html
and
http://www.complaintsboard.com/complaints/crazy-cameras-c274982.html

and on the Social Media front, try searching for 'crazycameras' on Twitter.

Armed with these weapons, surely the consumer, the little person (the David) will soon be able to take on the biggest of businesses and in the end win.....

More tomorrow