Have you heard about Google Buzz yet? Perhaps not, but I'm sure you will soon. It is very very new and not released to all users yet, but it will be soon, that is for sure.
What exactly is it though? Well in a nutshell is a 'Social Sharing Service' based on Gmail and is meant to make it easier to share photos, videos etc as well as to start conversations about the things you find interesting.
Many will ask the question "Can't we already do that with Facebook or one of the many other Social Networking sites?" and of course they would be right.
However, Google say "Our belief is that organizing the social information on the Web — finding relevance in the noise — has become a large-scale challenge, one that Google's experience in organizing information can help solve."
Buzz will work with other social media services such as Twitter, Flickr and Google's Picasa and Google Reader. Google Buzz users also can use their mobile phones to tag posts by location.
The big question is can Google Buzz steal users from other social networking sites? According to a leading pundit, Augie Ray (of Forrester Research) "While bringing relevance filtering to the noisy social media world could prove a significant advantage, this doesn't (yet) seem to be enough to pull people away from the networks they've already created elsewhere." But he did also say that "Buzz could end up supplementing rather than replacing users' other social networks for now." Here the critical bit is 'for now' who is to say what Google might be able to do here.
From a Search Engine Marketing perspective, this whole thing may be more important than it looks, especially when it is added to rumours that Google will use a searchers 'personal network' when deciding what sites to list in its results..
More research required here I think..
More tomorrow
PS - My quote of the day:-
“You have to learn the rules of the game. And then, you have to play better than anyone else” – Albert Einstein, Scientist Genius
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