One of the biggest reasons to be on Twitter and to tweet, tweet, tweet is that there is a chance (however small) that you might be noticed by a journalist and that they are, just when you send that tweet, looking for a story about what you do or have done.
It is only a slim chance, but it is worth taking as the free publicity you could get would be worth many thousands of pounds.
In the days before Twitter, journalists used to check just the online press releases, using keyword sniffing tools to find things that contained a key word of their choice. That saved them many hours of sifting and as I know from experience (I got a company on local radio this way) works.
Now of course they can use Twitter's in built search tool (and you should too by the way, just to see what is going on in your field) and you can be sure they are doing just that.
If you want an insight into how journalism are using Twitter to day, have a look at this article about 'how to track conversations in Twitter', sure is a good read.
Good luck in getting noticed...
More tomorrow
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