As everyone following the fortunes of Twitter knows, Google have been showing relevant Tweets in its results lists for sometime now. They are not always there, but even so, their inclusion started a bit of flurry with the big Brands. Why, simply because they were worried that some 'bad tweets' (at least bad for them) might, just might show up and thus put people off clicking through to their site, or as bad, damage the brand.
It was good for Twitter though and this and the belief that Google 'takes Tweets into consideration' in its ranking algoritim has been enough to keep the interest of people who are just Tweeting with marketing / business in mind.
However, one question that must have crossed many minds is 'Just how Twitter making any money?' The answer, is that they do allow advertising, sponsored Tweets now being seen in the Twittersphere. This form of advertising was given a boost in the USA when Google started putting these 'Promoted Tweet' adverts in its search results. It is the first time that Google have ever done anything like this, so is quite a breakthrough (and Google are open to ideas about others too it seems).
The benefits for both are clear, more revenue (they are splitting the cake on this one) and with it's introdction into the UK market place planned for 2011, it will provide another means for advertisers to get into Google, perhaps in a way that will be better even than PPC ads (which are starting to become a victim of 'banner blindness' it seems) as they will be in the body of the Organic results.
So watch out for Twitter Promoted Tweets on a Google Search Screen in 2011
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