The Search Market place never stops moving, Google releasing news on videos and Pay Per Click, as well as telling all of the coming importance of the Mobile Phone.We’ll cover the video bit first.
New PPC Tools
PPC has been around for sometime of course, but it never stops changing. One reason for this is that PPC is not working as well as it used to, the phenomenon of Banner Blindness (where browsers simply do not see banner adverts) is it seems starting to affect users behaviour on Google, the click through rate dropping quite substantially over recent time. By the way, this has been hidden to most as even though the CTR has dropped, the number of searchers continues to be so high that no one has really noticed the effect. Although saying that, it must be said that many of the big names are realizing the power of the organic listings and are putting more effort into getting / retaining listings. As you can see nothing is straightforward when it comes to the Web...
Video Adverts
So to the adverts , Google it seems is about to start allowing UK Brands to include videos in their Adword Ads. These ‘video extensions’ are being promoted by Google as a way of combining the benefits of brand advertising with search. The videos will play underneath the normal PPC advert allowing users to click through to a site. Every 10 seconds of video will cost the same as the click.
Then Mobile Phone - More Important Than Desktop PC's by 2014?
As for the mobile phone, well we all knew it was important, but did you know that by 2014 the pundits reckon that more people will connect to the Internet (and presumably spend more time on line) via mobile phones than desktop PC’s. It is therefore not a surprise to know that Google is spending a lot of time and money on sorting out its mobile advertising platform. See www.google.co.uk/watchthisspace for info.
i like this mobile phone for this google video
ReplyDelete