I’ve just got back from a seminar run by Business Link and delivered by Hallam.biz. It was all very interesting, going over why you should have a blog and how you can easily set one up. The two types Hosted and On Your Own Web Server were also discussed and the merits of both debated.
As readers of my blogs and articles know, I don’t purport to know it all and today was no exception, as I picked up lots of valuable tips and tricks. I didn’t agree with all the speaker had to say on SEO (you go and get two SEO experts who agree with each other on 100% of things and I’ll go and get a gun and shoot down that flying pig) but as I said there were nuggets of gold in the seminar.
The biggest thing that struck me was the overall complexity of the whole thing. After all, you had to consider setting a blog up (potentially having to get your website designer to help) then decide what you were going to consistently write about (and the consistent bit is VERY important) and then make sure you promoted it well enough to make it pay for itself one way or another.
I have been blogging on and off for years now and know how difficult it is. For my part, and I dare say I am not alone here, it is not the problem of finding something to talk about, but finding the time to talk about it, if you see what I mean. For a busy business person, this could be just too much for them to cope with, which is no doubt why 80% of blogs die a lonely death when the writer just runs out of steam or time.
There is of course an answer, get someone to blog for you. This is OK (and indeed is a service we offer) but it is not the same as someone writing about the industry / marketplace they know and love. Still sometimes it comes down to good old Hobsons choice and if that is the case, bearing in mind the potential power a good blog has to raise a businesses profile, then that is the one to take.
More on Blogging Why Do it? later
No comments:
Post a Comment