To be sure Goolge can give any business a huge leg up in the market place by placing their site at the top of the rankings for a really useful keyphrase. These Search Engine placements are themselves gained by the site being given 'points' by the Engines for the content on the pages, as well as of course most importantly, the links pointing to the pages of the site.
From this point of view you could say that these rankings are therefore 'given' by Google etc. But why does Google bestow these bounties and what causes it to 'take them away' a worrying thought that causes many a sleepness night for website owners.
This blog is not the place to go over what causes Google to 'like' a page, but it is the place to cover some issues about what causes Google to 'dislike' a page. One of the biggest scares that hit the market place was that if you paid for links that you would get banned from the listings. My recent research has led me to believe that buying links won't cause you to get banned at all, but on the other hand it won't get you any bonuses either !
Watch Out if You Host Paid For Links Though
What might get you into trouble is hosting paid links or hosting a part of a 'link sharing' network, as Google does not endorse the idea of 'paid links' (for SEO purposes) in any way shape or form. I experienced this to a degree myself, a site we were running SEO for having a 'paid link' on the home page. Even though we followed the procedure of telling all that the link was paid for, as we did not use the No Follow tag, we it seemed were penalised. The rankings were still on Page 1, but not as high as they had been. So we took the link off and within days the site had leapt up the listings, this seemingly proving the point.
Other data I have come across supports the above, one story telling how a business buying thousands worth of dollars of links every month lost not a single ranking when it stopped paying for them. The reason simply being that Google was not going to give any site a bunk up the rankings for having paid links, but it was also not penalising them for having the links in the first place.
In other words Google is not going to worry if you want to waste your money, but it won't go out of the way to tell you about it either.
Google therefore truly does give but does not always take away..
No comments:
Post a Comment