It’s long been thought that there was a link between Twitter and Facebook and Rankings on the Search Engines.No one has been sure (and no one is really sure now to be truthful) what the link is, they've just known there was one.
The muddy water clears
The muddy water has now cleared a little now though with statements by both Google and Bing on the subject.
Google it seems is interested whenever anything is tweeted, especially if it is retweeted by someone that is deemed to be an authority figure, this being based to a degree on the number of followers they have. Articles and URL's that are tweeted about can therefore get extra SEO Omph by being seen in the Twittersphere.
As far as Facebook is concerned, links that are 'shared' are also taken into account, although Google has no access to private data at all (unlike Bing). There is also deemed to be a sort of 'Page Rank' effect here too, the number of people sharing a link increasing its power.
Bing is different
Bing has a similar view on Twitter, although it is mooted that they actually decide who is 'important'. They do however also take into account the number of Followers and Followed.
For Facebook, things get a little bit more complicated as Bing also checks to see if the URL / Article has also been mentioned in Twitter as well.The reason for this check is simply that if it is mentioned in both places that it must be important!
So, it looks like its now official, if you want to give your SEO efforts a boost, make sure you have a good Twitter presence (with lots of Followers etc) and that you are creating lots of great content for these 'authoritive' Twitterers to retweet.
Twitter’s tweets have more influence
One thing is clear though and that is that Twitter has more power when it comes to SEO, simply because it is by definition public and not a bit of a closed book like Facebook (due to much of the latters traffic being private in nature).
No comments:
Post a Comment