As every history buff will tell you, nearly 70 years ago the Japanese attacked the USA fleet at Pearl Harbour, in what was described as ‘A day of Infamy’ as there had been no official declaration of war. According to some historians, the Japanese had actually intended to declare war and then attack almost straight away, but slow communications between Japan and their USA embassy delayed things..
Slow communications as you can see can have dire consequences, an idea perhaps, celebrated by Google’s recent announcements that ‘It did not like slow websites and intended to penalise them in the rankings, in an attempt to get them to clean up their acts’. Such penalties could really hurt some sites, so it is not surprising that note is being taken of Mr Google’s threats.
The BIG question of course is, “Is my site slow and likely to get a penalty?”
Well there is one sure way of finding out and that is to add the FireBug add on to your Firefox browser. You can then use the ‘Page Speed’ section to analyse your site, all the issues (if there are any) being displayed along with potential fixes.
Some of these fixes are very complicated, others not so. But whatever, at least you will know what the issues are. Then you can have a chat with your web designer to get them sorted out. Perhaps all web designers should check their builds before they pass them on to the customer, but then again, they should really do the same for basic SEO (heh I’m talking myself out of a job here – careful !) shouldn’t they??
For more information on SEO and SEM please see our website http://www.serendipity-online-marketing.co.uk/
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