So Why Blog In The First Place?

It's a good question, after all Blogging takes a fair amount of time and not a little effort. Some people will be blogging for the what could be called the right reasons, that is to put their point of view across to a (potentially) mass audience, but others (the majority?) are blogging not so much to state their opinions, but to get links back to their site for Search Engine Optimisation (SEO) purposes.

The reason for this is simple enough to understand (if you know anything about SEO) as the Search Engines LOVE links, giving sites with a lot of links a real boost in the rankings. This perhaps then is the answer to the question, people blog to get links and they want links as that gets them higher rankings.

Of course you can have more than one reason to blog, for my part I blog for lots of reasons.

One of them is that I, like many others have an inbuilt desire to write, I suppose that it is the 'frustrated author' in me. I don't pretend to be good at it, but I do enjoy dribbling on (and on) in my blogs...

Then there is the desire to help others, to provide them with ideas and data on the subjects of Search Engine Marketing and Social Media Marketing. I do this as I learnt my trade with the help of others, so if I can repay their generosity a bit by helping others then that is good.

I am however, not a complete saint (several bits are missing), and do I admit blog for two other important reasons. The first is to try to convince any reader that I know my stuff and that I could therefore help them with their website, gaining it both rankings and traffic. In other words I am after business.

The second reason, well that is pretty obvious. Yes, I too am after links to this blog, as these links will help these posts appear in Google etc, and that could lead to more viewers and hopefully business. These links will also boost the standing of this blog and thus the 'power' of the links pointing to our main SEO website, which in turn will boost its' rankings (and thus more traffic and business).

I expect that this is the case for most bloggers and as a good blog adds value to the web, I suppose it does not matter why the blog is written, at least that is my contention, which is after all one reason for having a blog in the first place.

Tomorrow - How to Blog!