It is said that the Internet offers a level playing field, one where anyone can have a presence, a presence that gives them access to huge potential market. The trouble is that this level playing field is a myth, yes anyone can have a site, but getting traffic to it is a very different matter.
Getting traffic means marketing, whether this is by getting rankings for the right keywords on Google, or by building up a huge following on Twitter or Facebook. The simple truth is that doing any of the former is just not easy and each route will take a lot of time and or money.
The best advice I can give to anyone thinking of starting this journey is to choose the right race to join. After all, if you were into car racing you would think twice before entering F1 when you only had enough money to buy a Ford Fiesta. The same thing applies to Internet Marketing, in the end it will be the availability of time / money that will define what market place you are really able to join.
So, talk to your SEO / SEM / SMO adviser and get them to show you the level of competition in your market place and more importantly what are the niches you could attack.
That way you won't be trying to win a race that you can't possibly succeed in.
Best of luck choosing your race!
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